Founded in 2017 by Phionah, the brand Phionah emerged from a desire for impeccable decor solutions during event planning. Fueled by a dissatisfaction with the existing market offerings, Phionah envisioned creating intricate designs using premium materials. Located in the vibrant metro Boston area, Phionah has presented her creations at prestigious venues such as Nordstrom, West Elm, Pottery Barn, Boston Women’s Market, Boston Black Owned Business Market, and VistaPrint.

Phionah's tufted pillows, crafted from high-quality cotton and velvet, are available in a rich spectrum of over 100 colors, effortlessly enhancing the ambiance of both indoor and outdoor spaces.

Drawing inspiration from her Ugandan heritage, Phionah is has introduced a collection of pillows characterized by patterns that evoke the warm hospitality of an African home.

Having sold over 10,000 pillows to date, Phionah has garnered consistent praise from customers for the exceptional quality and diverse designs on offer. This feedback solidifies Phionah's position as the preferred choice for those with a keen eye for distinctive decor accents.


Fiona - Brand Founder | Shop Phionah | USA

Picking out fabric is a unique experience that fosters a deep connection to the design process of creating . It sparks a newfound respect and curiosity for the materials involved and the intricate processes behind their transformation. The act of choosing fabric becomes more than just a task; it becomes a journey of exploration and creativity, allowing individuals to infuse their personal touch into every stitch and seam.

The softness and natural feel of the fabric truly stand out in every piece. Each item exudes a unique charm that adds an extra layer of specialness to everything she sells.